Innovative launches into soy and vegetarian categories for the Sanitarium brand

Smart Cookie marketing snt02
Smart Cookie marketing snt02

press to zoom
Smart Cookie marketing snt03
Smart Cookie marketing snt03

press to zoom
Smart Cookie marketing snt06
Smart Cookie marketing snt06

press to zoom
Smart Cookie marketing snt02
Smart Cookie marketing snt02

press to zoom
1/4

 

 Launched a  pioneering range of successful vegetarian foods that are still stocked and sold nationally in all major stores.

  • "Veggie Delights” and “Soy Healthy” cemented Sanitarium’s position as a leader in vegetarian and soy foods.

  • The launch involved heavy product development, ( a complete vegetarian chilled and frozen range ) and creative communications.