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Innovative launches into soy and vegetarian categories for the Sanitarium brand
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Launched a pioneering range of successful vegetarian foods that are still stocked and sold nationally in all major stores.
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"Veggie Delights” and “Soy Healthy” cemented Sanitarium’s position as a leader in vegetarian and soy foods.
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The launch involved heavy product development, ( a complete vegetarian chilled and frozen range ) and creative communications.
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