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Innovative launches into soy and vegetarian categories for the Sanitarium brand


 Launched a  pioneering range of successful vegetarian foods that are still stocked and sold nationally in all major stores.

  • "Veggie Delights” and “Soy Healthy” cemented Sanitarium’s position as a leader in vegetarian and soy foods.

  • The launch involved heavy product development, ( a complete vegetarian chilled and frozen range ) and creative communications.


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