Yoplait UK - Spearheading the brand into indulgent adult and also dessert products

marketing consultancy Yop02
marketing consultancy Yop02

marketing consultancy Yop03
marketing consultancy Yop03

marketing consultancy Yop15
marketing consultancy Yop15

marketing consultancy Yop02
marketing consultancy Yop02

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As Senior Product Manager at  YOPLAIT UK, Virginia spearheaded the brand into indulgent adult and desserts.

  •  This added 7million pounds in sales and increased awareness by 20%

  • This also delivered bottom line profits of 1 mill english pounds by 2nd year of launch.