Yoplait UK - Spearheading the brand into indulgent adult and also dessert products

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marketing consultancy Yop02

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marketing consultancy Yop03

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marketing consultancy Yop15

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marketing consultancy Yop02

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As Senior Product Manager at  YOPLAIT UK, Virginia spearheaded the brand into indulgent adult and desserts.

  •  This added 7million pounds in sales and increased awareness by 20%

  • This also delivered bottom line profits of 1 mill english pounds by 2nd year of launch.