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Yoplait UK - Spearheading the brand into indulgent adult and also dessert products
marketing consultancy Yop02
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marketing consultancy Yop02
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As Senior Product Manager at YOPLAIT UK, Virginia spearheaded the brand into indulgent adult and desserts.
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This added 7million pounds in sales and increased awareness by 20%
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This also delivered bottom line profits of 1 mill english pounds by 2nd year of launch.
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